New Year, New Endeavors

I’m very excited to announce that I’ve taken a position as Director of Marketing at Friend2Friend. Friend2Friend has been a client of my consulting services for the past year, and we’ve mutually agreed that there’s an excellent fit between my skills and Friend2Friend’s rapidly-growing needs.

The simple way to explain Friend2Friend is to say that they develop applications for Facebook and other platforms like Twitter and the iPhone. But there’s much more to it than that. Friend2Friend has expertise at creating engagement for brands. They know how to create games, quizzes, wishlists, or gifts that are so well-matched with the target demographic that users participate, get involved, and actually spread the brand message. There’s a lot of detail in getting these apps exactly right so that people want to use them, and Friend2Friend does it extremely well.

So here’s my quick top-ten list of why I’m joining Friend2Friend:

1. A completely rockin’ engineering team in Barcelona, Spain
2. Fantastic CEO
3. Gallery of creative, successful case studies
4. Strong pipeline of top-notch potential customers
5. Lots of material for cocktail party conversations
6. Ground-floor entrance in a rapidly growing company
7. Office conveniently located by the best salad spot in Palo Alto
8. Will never get in trouble for using Facebook at work
9. I get to Tweet in Klingon whenever I want
10. Social applications are the future of online advertising

I expect to keep up my blog, but may not post weekly as I was doing in the past. However, I’m sure in my new role I’ll be learning a lot of interesting and valuable lessons about social media, and I’ll share whenever I can.

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